Pinterest 101: How to Set Up Your Pinterest for Success!

Hi friends! Today’s post is for all my blogging friends. Non-bloggers, stick around for an awesome DIY post coming your way later this week!

Have you ever wondered how to use Pinterest for business to help bring more exposure to your blog posts? Maybe you’ve heard Pinterest can drive sales and generate traffic but setting up your account sounds confusing and time consuming?

If you’re looking to increase traffic to your blog, Pinterest can be a game-changer. This visual search engine has become a powerhouse for driving organic traffic, thanks to its highly engaged user base and the ability to share visually appealing content. Here’s a step-by-step guide on how to use Pinterest effectively to grow your blog’s audience.

Step 1: Set Up a Pinterest Business Account

Before you start pinning, make sure you have a Pinterest Business account. This type of account gives you access to Pinterest Analytics, which is essential for tracking your performance and understanding your audience’s behavior. Here’s how to set it up:

1. Sign up or convert: If you already have a personal Pinterest account, you can easily convert it to a business account. If not, sign up for a new business account.
2. Complete your profile: Add a professional photo or logo, write a clear and concise bio, and include a link to your blog.

Step 2: Optimize Your Pinterest Profile

Your Pinterest profile is the first impression visitors will have of your brand, so make it count:

1. Profile picture: Use a high-quality image that represents your brand.
2. Bio: Write a compelling bio that explains who you are and what your blog is about. Use keywords relevant to your niche.
3. Website: Verify your website to gain access to analytics and to increase your credibility.

Step 3: Create and Organize Boards

Pinterest boards are where you save your pins. Organize your boards to reflect the topics you cover on your blog:

1. Board titles: Use clear and descriptive titles with keywords that your target audience might search for.
2. Board descriptions: Write detailed descriptions for each board, including relevant keywords.
3. Board cover images: Use custom cover images to make your boards visually appealing and cohesive with your brand.

Step 4: Design Eye-Catching Pins

Pins are the core of Pinterest. High-quality, visually appealing pins are more likely to be shared and clicked on:

1. Use vertical images: Vertical pins (735 x 1102 pixels) perform better than horizontal ones.
2. Use high-resolution images: Ensure your images are clear and professional-looking.
3. Add text overlays: Text overlays can make your pins stand out and explain what the content is about at a glance.
4. Brand your pins: Include your logo or website URL on your pins for brand recognition.

Step 5: Optimize Pin Descriptions

Each pin should have a well-written description that includes keywords relevant to your content:

1. Use keywords: Incorporate keywords naturally into your pin descriptions.
2. Call to action: Encourage users to click through to your blog with phrases like “Read more,” “Learn how,” or “Find out.”
3. Hashtags: Use relevant hashtags to increase the discoverability of your pins.

Step 6: Consistently Pin and Repin Content

Consistency is key on Pinterest. Regularly pinning and repinning content will help you stay visible to your audience:

1. Schedule your pins: Use tools like Tailwind to schedule your pins and ensure a steady flow of content.
2. Repin popular content: Repinning content from others in your niche can help you reach a broader audience and establish connections.

Step 7: Engage with the Pinterest Community

Engagement on Pinterest can lead to more visibility and traffic to your blog:

1. Follow relevant accounts: Follow other bloggers and influencers in your niche.
2. Comment and like: Engage with pins from others by leaving thoughtful comments and likes.
3. Join group boards: Collaborate with other pinners by joining group boards related to your niche.

Step 8: Monitor and Analyze Your Performance

Tracking your performance on Pinterest is crucial for understanding what works and what doesn’t:

1. Use Pinterest Analytics: Regularly check your analytics to see which pins and boards are performing best.
2. Adjust your strategy: Use the insights from your analytics to refine your pinning strategy and improve your results.

Using Pinterest effectively can significantly boost traffic to your blog.

By setting up a professional profile, creating engaging pins, and staying active on the platform, you can attract a larger audience and grow your blog’s reach. Start implementing these tips today and watch your blog traffic soar!

My good friend, Kate, started Simple Pin Media and besides having a killer client list, she also is just awesome and so full of knowledge! She has been doing this blogging thing for years and really knows how to help you grow your Pinterest and optimize it to get the most from your Pinterest experience.

A few weeks ago I sat down with her and as she put it “get ready for me to blow your mind with all things Pinterest!” Blow she did! I’ve been playing with Pinterest for 3+ years now and thought I had a good handle on it but in less than an hour I had a to-do list a mile long and so many ideas of how to grow and optimize my Pinterest account!

Not able to afford her monthly packages? No worries! Kate has just launched her brand new Pinterest 101: How to Set Up Your Pinterest Page for Success course that will help teach you how to set up your profile to correctly represent your brand and create the best boards that fit your business. You’ll also learn how to organize and maintain your boards as well as optimize your website for Pinterest. And most importantly, you’ll learn how to use Pinterest to build your email list! Who doesn’t want that?!

The course is broken down into 5 videos with easy-to-follow tutorials that can be completed at your own pace. You’ll learn all about your profile, boards, optimization and how to use Pinterest to build your email list. Each video closes with action items so by the end of the course you’ll walk away with a completely set up business account for Pinterest. Each video is less than 8 minutes and can be completed at your own pace. Pinterest 101 is on sale for just $17 through Sunday, June 28. Don’t wait! Jump on this low price now and get your Pinterest account headed straight for success!!

Not ready to take the Pinterest 101 plunge yet? Sign up for her email newsletter here and get Pinterest tips delivered to your inbox weekly!

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